WeMatch.live

The Client

SaaS platforms continue to reshape the financial industry, and WeMatch.live is no exception. The London-based startup developed a suite of tools that digitize trading workflows, helping financial professionals automate repetitive tasks, reduce operational errors, and save valuable time.

My role was to create the brand identity and build a complete communication system - from branding to advertising - that would position WeMatch.live as a modern alternative in a highly conservative market.

The Challenge

The product was designed for a niche B2B audience of professional traders, many of whom had relied on the same workflows for years. The challenge was not only to introduce a new digital solution but also to convince experienced professionals to embrace change.

Working primarily with international clients, I approached the project with a global brand perspective while taking into account the culture of London's financial sector.

The Strategy

The communication focused on one principle: make the benefits immediately obvious.

Every message highlighted tangible business value - faster execution, streamlined workflows, fewer phone calls, reduced operational risk, and more time to focus on high-value decisions.

To stand out in a market dominated by technical and corporate communication, we chose an unconventional approach for a B2B brand: an outdoor campaign deployed throughout the City of London, where traders encounter the brand during their daily commute.

The Outcome

The result was a bold, colourful campaign that deliberately broke away from the visual codes of financial technology. Simple messaging, strong typography, and vibrant graphics made a complex SaaS offering instantly understandable.

The Future of Trading Is Live.

Expertise

Brand Strategy · Naming · Brand Identity · Visual Identity · Copywriting · Typography · Motion Design · Editorial Design · Signage · Web Design

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