Galland's Website, e-shop, social media & print

The Client

Galland Terroirs is an institution in Amboise — the most visited town in the Loire Valley every summer. Founded in 1999 by a farmer's son who grew up watching his family make cheese, wine, and rillettes, the shop built its reputation on authenticity: products sourced directly from local producers, winemakers, and brewers, plus its own biscuits made steps from the store.

My role was to redefine Galland's digital communication and build a coherent brand experience — from web design to social media and storytelling.

The Challenge

Behind a well-established name, the brand had gone quiet. The website was a non-selling e-shop nobody knew how to use. Social media existed in name only. And the shop's polished, upscale look was keeping some customers away, who assumed the products were out of their budget.

The real challenge wasn't visibility — Galland already had that. It was relevance: how to bring an authentic, traditional grocer into a digital, social-first world without losing what made it genuine in the first place.

The Strategy

Authenticity is what people crave in an era saturated with fake, fast, and trendy. So we made tradition the brand's biggest asset, not something to hide.

The strategy rested on three pillars: ethical e-commerce, built on direct relationships with producers and transparent, local sourcing; omnichannel presence, unifying the in-store experience with web and social touchpoints; and social selling, meeting customers where they already spend their time.

Working within the constraints of an existing platform, I put the customer at the center of every decision: new social profiles, a refreshed visual style for product photography, in-store events like wine tastings, storefronts that echoed the social content, and a steady stream of storytelling built around the founder's story.

The Outcome

A stronger, more consistent brand image, a full set of communication materials redesigned around one clear story, and a social community that grew from the ground up — the Facebook page went from 380 to over 1,800 followers as part of a broader team effort on the accounts.

Expertise

Digital Strategy · Brand Identity · Web Design · Social Media Strategy · Community Management · Copywriting · Editorial Design