Jab, Just a Bot, Your social copy trading

The Client

David and Mickael have been friends since high school. One is a former HR Director at a major French corporation, while the other is a software engineer. Together, they developed an automated Forex trading bot that leverages copy trading to replicate the strategies of top-performing traders on the Gold/USD market. Since it's "just a bot," they simply named it JAB.

The Challenge

JAB (Just A Bot) is neither an asset management firm nor a cryptocurrency project. It's a technology company that relies on trust. The challenge was to create a distinctive brand identity that would communicate reliability while reflecting one of the founders' core ambitions: building a social investment experience. Every investor becomes part of a community, reinforcing the idea that trading doesn't have to be a solitary journey.

The Strategy

Trading always involves risk—there is no such thing as guaranteed returns. While JAB is an automated trading bot, its copy-trading model and community-driven approach are designed to help users make more informed decisions. The visual identity therefore needed to express confidence, control, transparency, and accessibility without making unrealistic promises.

The Outcome

JAB — Your Social Trading Mate.

The concept was to humanize the brand by turning JAB into a trusted companion: the friend who understands investing, shares valuable insights, and is always ready to help. A friendly personality, combined with a distinctive visual identity, transforms a complex financial technology into an approachable and engaging experience.

Expertise and role

Brand Strategy · Naming · Brand Identity · Visual Identity · Typography · Motion Design · Editorial Design · Signage · Web Design

.

.

.