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Hi there. I’m Seb Neil.

My job consist in translating complex marketing issues into simple, suitable and consistent designs through relevant concepts that make sense. I'm driven by passion to enhance customers brand experience.

Seb Neil

Seb Neil

  • NEIL’S FUNKY TOKENS
DEJAULT ÉPICERIE LOCAVORESeb Neil2022-01-02T19:15:03+01:00

BRAND

SUMMARY

When François asked me to design a logo for his new business of wine seller, I was excited to create a new logo and a new typeface but during the process, I also discovered all facets of the creation of a cellar. He took car of the business and I started a graphic journey to improve his strong identity.

BRANDING A LOCAL WINE SHOP

RESPONSIBILITIES

UX / UI Design
Web Design
Graphic Design
Typeface Design

VISIT WEBSITE

dejault.com

BACKGROUND

STANDING ALONGSIDE A NEW BUSINESS IS DOPE 

When I decided to work with Dejault, it wasn't for the money. It was about the exciting creative dimension. I was like a kid: someone threw a ball on a big playground. No matter if it's raining, I went outside and I played for hours. Yeah I had good time.

STARTING FROM SCRATCH

A NAME, A BRAND

François and I have a friend in common and the first time we met, it was about a packaging design for the previous shop where he used to work. When he decided to create his own business, we got back in touch and crafted the (real) story about Gustave Dejault - his ancestor - who was the first chocolate seller in Tours, France. The name of the brand found, we started creating the logo and a special typeface, based on existing but redesigned.
You know, a good branding makes the heart beats faster. It's like when you see that beautiful person you met in the street: you're happy when you start talking together. You share a coffee and then you fall in love.

THE SOLUTION

FUN FUN FUN

We have to wait for the second edition due to Covid-19 cancellation but the first edition showed the concept is ready to grow.

LET'S WORK TOGETHER!

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