• Home
  • About me
  • Portfolio
  • Contact
  • NFT
  • Home
  • About me
  • Portfolio
  • Contact
  • NFT

Hi there. I’m Seb Neil.

My job consist in translating complex marketing issues into simple, suitable and consistent designs through relevant concepts that make sense. I'm driven by passion to enhance customers brand experience.

Seb Neil

Seb Neil

  • NEIL’S FUNKY TOKENS
Okiali Neri Pizza DeliverySeb Neil2022-11-05T17:10:53+01:00

BRAND

SUMMARY

Fredericka was Head of Marketing & Communication in a big French company and as many of us, she used the time spent at home during the pandemic to rethink some things and reset the relation between work and life. She made a simple report: there was no food delivery service in the little town she lives. She likes to cook, she has a Degree in Business and the more she thinks about an opportunity, the more she wants to go for for it! So, she asked me to create a branding for her new brand: Okiali Neri, Pizza Delivery Service.

OKIALI NERI BRANDING

RESPONSIBILITIES

Graphic Design
Branding
Advertising
Copywriting
Strategy
Social
Photography

VIEW SITE

okiali-amboise.pizza

BACKGROUND

PANDEMIC, TIME TO RETHINK

When you want to order a food delivery service, you just have to pick up your phone or laptop to order in a few clics. During the pandemic, a lot of sellers and business owners discovered the Click & Collect experience. In some small towns, there is just no delivery service available. So, the idea was clearly defined by a simple report and a market opportunity. For me, it is 'Business as Usual' but this time, there is a little and tiny difference: I can be part of a major upgrade of the way people order food through a bold and funny design and because the CEO, Fredericka, is my wife. Yeah, it helps to feel involved and committed.

STARTING FROM SCRATCH

REALLY FROM SCRATCH

When the time to design arrived, the 'Dark Kitchen' wasn't even built! So, I opened this new mission with a concept : la Dolce Vita. Italian styled and Carpe Diem fueled my design research. We found the name quickly enough to imagine something funny about the sunglasses Fredericka's always wearing up on her head. So Okiali Neri is from Occhiali Neri in Italian and means Black Sunglasses. Then, let's go! Face the sun, Buddy!

THE SOLUTION

AS I LIKE TO KEEP SAYING

I don't design to impress, I design to express. So, the Okiali Neri Branding is the result of a collaboration under the sign of happiness, joy of living the life we've chosen, laugh, sometimes worrying about the future (will this business run fine?), but always with sunglasses on the head to keep walking on the sunny side of life.
For me, it's a piece of work but it's a chance given to thrive in strategizing and designing without any backup. I mean, if my design sounds bad or isn't understood, the Okiali Neri business is threatened. To be continued…
Anyway, do you think this design is creative and meaningful?

LET'S WORK TOGETHER!

Post navigation

ALL STAR GAME LNB by Gorillas →

© 2023 Seb Neil All Rights Reserved.