OKIALI NERI BRANDING
PANDEMIC, TIME TO RETHINK
When you want to order a food delivery service, you just have to pick up your phone or laptop to order in a few clics. During the pandemic, a lot of sellers and business owners discovered the Click & Collect experience. In some small towns, there is just no delivery service available. So, the idea was clearly defined by a simple report and a market opportunity. For me, it is 'Business as Usual' but this time, there is a little and tiny difference: I can be part of a major upgrade of the way people order food through a bold and funny design and because the CEO, Fredericka, is my wife. Yeah, it helps to feel involved and committed.
STARTING FROM SCRATCH
REALLY FROM SCRATCH
When the time to design arrived, the 'Dark Kitchen' wasn't even built! So, I opened this new mission with a concept : la Dolce Vita. Italian styled and Carpe Diem fueled my design research. We found the name quickly enough to imagine something funny about the sunglasses Fredericka's always wearing up on her head. So Okiali Neri is from Occhiali Neri in Italian and means Black Sunglasses. Then, let's go! Face the sun, Buddy!
AS I LIKE TO KEEP SAYING
I don't design to impress, I design to express. So, the Okiali Neri Branding is the result of a collaboration under the sign of happiness, joy of living the life we've chosen, laugh, sometimes worrying about the future (will this business run fine?), but always with sunglasses on the head to keep walking on the sunny side of life.
For me, it's a piece of work but it's a chance given to thrive in strategizing and designing without any backup. I mean, if my design sounds bad or isn't understood, the Okiali Neri business is threatened. To be continued…
Anyway, do you think this design is creative and meaningful?