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Hi there. I’m Seb Neil.

My job consist in translating complex marketing issues into simple, suitable and consistent designs through relevant concepts that make sense. I'm driven by passion to enhance customers brand experience.

Seb Neil

Seb Neil

  • NEIL’S FUNKY TOKENS
JSG TECHNOLOGIESSeb Neil2022-01-05T19:52:54+01:00

BRAND

SUMMARY

I've been lucky enough to work with the good people at JSG Technologies to explore ways to improve the identity of the company and creating designs from website to motion designs for the JSG clients. I made friends and I hope some good sh**.

BRANDING A LED DISPLAY COMPANY

RESPONSIBILITIES

Strategy
Marketing & Communication
Art Direction
UX Design
UI Design
Motion Design
Graphic Design

VIEW SITE

jsgtechnologies.fr

BACKGROUND

THE DETAILS MAKE GREAT EXPERIENCE

Imagine a little company working in a start-up way that enhances the scenery by providing led displays around basket-volley-hand-ball courts, football fields, finish lines, and many other installations to make great show experiences. This is JSG Technologies. JSG are the initials of the CEO Jean-Sébastien Gey. But JSG has a lack of identity, branding and a huge need of motion design skill to offer a complete range of services to its clients. This is why I joined the company in 2016 taking the charge of Lead Design and Communication strategist for 3 years.

STARTING FROM SCRATCH

TO DO LIST: EVERYTHING

Yes everything! Because, nothing has been made to tell the story and I think the people at JSG didn't imagine that Branding could be thought and beneficial. They didn't need nothing but a logo to make high value business! But the scale of the task was unfathomable: logo was so old that Carbon 14 didn't find its age out! The website was coded with the early-html 4 and the communication plan was limited to nil. But the nil was going to be killed by Neil!
I kicked off this collaboration by flushing out what their specific needs were and starting a plan to find a solution. Once everyone was aligned on what was the problem began the fun stuff: make everybody knows JSG is a huge Led Screen Display specialist.

Have a look below, I made the animation for Orange to be played in every stadium. The led screen used is a tobled.

A NEW IDENTITY

When Jean-Sébastien Gey created JSG Technologies, he didn't need a branding that speaks out loud. He has a good product and clients arrived without any communication. But when other companies came on this "niche", he had to rethink some things: it was time to create a Research & Development Service to make sure he stays at the top technology, to hire passionate sellers and to look like a real specialist.

Telling is not selling

We know that and we also know that asking questions sells. So, if you say 100 times you're the good one, not sure you're the chosen one. Julien Gaucher, Head of Sells & Sportainment specialist and I, decided to explore the Marketing side of our Design mission. We built a new offer, a new strategy, a Communication plan and we decided to work on a new identity with one goal: affirm the difference to make the difference.

SPORT

JSG Technologies outfits the biggest names in French sport: several professional leagues, French federations, pro teams and leagues like MLB and Bundesliga. 

EVENTS

JSG Technologies teams know how important is being in the right place at the right time. This is how they provide tailored solutions for any event.

CITY INFORMATION

Urban display is getting more and more used by cities and JSG Technologies is delighted to technically support changes in information processing.

WEBSITE & SOFTWARE

JSG Technologies needed a website thats shows how powerful is the provided solution.

MOTION DESIGN

JSG provides displays but needs to offer the possibility for clients to start the show on screen.

APPAREL & STUFF

Can you imagine a UPS delivery (wo)man jumping the truck out without the uniform? No. Me neither.

THE SOLUTION

STILL ONGOING PROCESS

I left my position at JSG because of my other activities (freelancer, teacher, writer) but I still collaborate with JSG on Motion Design). When I left, a responsive website has been launched with a brand new logo, new typography, new colors, new uniforms, new software (display manager), new UX and UI Design. But most important, JSG has earned new clients like Le Tour de France, the Europe NBA Game (London, then Paris), Pro teams in several sports a new place in the Big 3 Led Display Provider!

Credits : Julien Gaucher, Hugo Boucquard, Sébastien Leclerq & Florian Motteau (they coded the website with love), Seb Neil (Strategy & Art Direction), Benjamin Garot (Sport Plus Conseil, LNB All Star Game organizer), David Foulon (A.S.O. / Le Tour)

LET'S WORK TOGETHER!

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